Cookie policy

Updated: 6 November 2025

1. About cookies

This cookie policy applies to the Uhmu Oy website www.uhmu.fi (hereinafter “we”, “us”, “our” or the “Company”).

Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit our website. Cookies help the website recognise your device and store information about your choices and actions.

We use cookies to improve your user experience, analyse use of the website and tailor advertising. This cookie policy explains which cookies we use, why we use them and how you can manage your cookie settings.

2. Lawful use of cookies

Our use of cookies is governed by the EU General Data Protection Regulation (GDPR), the Finnish Data Protection Act (1050/2018) and the Finnish Act on Electronic Communications Services (917/2014).

  • Strictly necessary cookies do not require consent because they are technically necessary for the website to function
  • Non-essential cookies (analytics and marketing cookies) require the user’s explicit consent

3. Cookies we use

3.1 Strictly necessary cookies

These cookies are essential for the website’s core functions. Without them, the website will not function properly.

Cookie name Purpose Retention period Type
cmplz_* Stores your cookie preferences and consents 365 days HTTP
wordpress_* Manages the WordPress session Session HTTP
wp-settings-* Stores WordPress user interface settings 1 year HTTP
PHPSESSID Session identifier Session HTTP

Legal basis: Section 205 of the Finnish Act on Electronic Communications Services; necessity for providing the service.

3.2 Analytics cookies

We use analytics cookies to understand how you use our website. This information helps us improve the website’s usability and content.

Google Analytics 4 (GA4)

Google Analytics collects anonymous information about use of the website, including:

  • Page views and user numbers
  • Session duration
  • Devices and browsers used
  • Geographical location (at city level)
  • Traffic source (how you arrived at our website)

Data retention: Google stores the data on servers located in the European Union. The data is retained for 14 months.

Cookie name Purpose Retention period Provider
_ga Identifies a unique user 2 years Google LLC
_ga_* Maintains session state 2 years Google LLC
_gid Identifies a unique user 24 hours Google LLC
_gat Throttles requests 1 minute Google LLC

Legal basis: The user’s consent (Article 6(1)(a) GDPR).

Privacy policy: Google Analytics privacy policy

Google Search Console

Google Search Console helps us understand how our website appears in Google Search.

Note: Search Console does not use cookies on our website; it collects information directly from the Google search engine.

3.3 Marketing cookies

We use marketing cookies to show you relevant advertising and measure the effectiveness of our advertising campaigns.

Google Ads (formerly Google AdWords)

Google Ads cookies help us:

  • Show targeted advertising
  • Track the effectiveness of advertisements
  • Prevent the same advertisement from being shown too often
  • Measure conversions
Cookie name Purpose Retention period Provider
_gcl_* Tracks conversions 90 days Google LLC
test_cookie Checks whether the browser supports cookies 15 minutes Google LLC
IDE Targets advertisements 13 months Google LLC (DoubleClick)
NID Personalises Google advertisements 6 months Google LLC

Legal basis: The user’s consent (Article 6(1)(a) GDPR).

Privacy policy: Google Ads privacy policy

Google Tag Manager

Google Tag Manager is a tool that manages and deploys marketing and analytics tags (snippets of code) on our website without requiring us to edit the website’s code directly.

Cookie name Purpose Retention period Provider
_dc_gtm_* Limits the recording of certain events 1 minute Google LLC

Note: Google Tag Manager does not itself collect personal data, but tags loaded through it, such as Analytics and Ads, may collect data.

Privacy policy: Google Tag Manager privacy policy

3.4 Third-party cookies

Our website may contain embedded content, such as YouTube videos, Google Maps or social media feeds. These services may set their own cookies. We do not control these cookies and recommend that you review the cookie policies of the services concerned.

Possible third-party services include:

  • YouTube (embedded videos)
  • Google Maps (embedded maps)
  • Social media platforms (Facebook, LinkedIn and Twitter/X)

4. Purposes for which cookies are used

Essential functions

  • Enabling the website’s core functionality
  • Remembering your cookie preferences
  • Maintaining your session
  • Ensuring security

Improving performance

  • Understanding which pages are most popular
  • Identifying and resolving technical issues
  • Testing different versions of the website

Personalisation

  • Remembering your language choice
  • Remembering your preferences
  • Providing you with relevant content

Advertising and marketing

  • Showing you relevant advertising
  • Measuring the effectiveness of our advertisements
  • Limiting how often the same advertisement is shown

5. How to manage cookies

5.1 Cookie settings on the website

You can manage your cookie preferences at any time using the cookie banner or cookie settings on our website.

Your options:

  • Accept all cookies
  • Customise cookie settings (choose which cookies you accept)
  • Reject non-essential cookies (allow strictly necessary cookies only)

5.2 Browser settings

You can manage and delete cookies through your browser settings:

Google Chrome:

  1. Settings → Privacy and security → Cookies and other site data
  2. Select “Block third-party cookies” or “Block all cookies”

Mozilla Firefox:

  1. Settings → Privacy & Security
  2. Select “Custom” and choose your cookie settings

Safari:

  1. Settings → Privacy
  2. Select “Block all cookies”

Microsoft Edge:

  1. Settings → Cookies and site permissions
  2. Select your cookie settings

Note: Blocking cookies may affect the functionality of our website and your user experience.

5.3 Managing cookies used by Google services

You can manage cookies used by Google services and advertising personalisation:

5.4 Do Not Track (DNT)

We respect the “Do Not Track” browser setting. If you have enabled DNT in your browser, we will not use analytics or marketing cookies.

6. Transfers of data outside the EU

Google services (Analytics, Ads and Tag Manager) may transfer data to the United States and other countries. The standard contractual clauses (SCCs) approved by the European Commission are in place with Google LLC, and Google participates in the EU–US Data Privacy Framework.

Data safeguards:

  • European Commission standard contractual clauses
  • Data minimisation and pseudonymisation
  • Short retention periods
  • Option to anonymise IP addresses

Further information: Google’s commitment to GDPR compliance

7. Cookie retention periods

Cookie type Retention period Reason
Strictly necessary Session – 1 year Technical necessity
Analytics 1 day – 2 years Analysis of user data
Marketing 15 minutes – 13 months Advertising targeting

We use the shortest retention periods sufficient for the purpose of each cookie.

8. Deleting cookies

You can delete cookies from your device at any time through your browser settings. Please note that deleting cookies:

  • Also removes your cookie preferences, so you will need to select them again
  • May prevent some website features from working
  • Does not prevent new cookies from being stored if you accept them again

9. Managing consent

9.1 Giving consent

When you consent to cookies:

  • Consent is voluntary
  • You can choose which categories of cookies you accept
  • You can change your choices at any time
  • Your consent is stored in a cookie

9.2 Withdrawing consent

You can withdraw your consent at any time:

  1. Open the cookie settings from the footer of our website or the cookie banner
  2. Change your preferences or reject non-essential cookies
  3. Save your changes

Withdrawing consent does not affect the lawfulness of cookie data processing carried out before consent was withdrawn.

9.3 Duration of consent

Your cookie preferences are stored for 12 months. We will then ask for your consent again.

10. Children’s privacy

Our website is intended for people over the age of 18. We do not knowingly collect personal data from anyone under 18 without the consent of a parent or guardian. If you become aware that a person under 18 has provided information on our website, please contact us at contact@uhmu.fi.

11. Changes to this cookie policy

We may update this cookie policy from time to time to reflect changes to the cookies we use or changes in the law. We will announce material changes on our website.

Version of this cookie policy: 1.0
Last updated: 6 November 2025

12. Further information and contact details

If you have any questions about this cookie policy or how we process your personal data, please contact:

Uhmu Oy
Sundsbergin Yritystie 9 A 15
02450 Sundsberg
Email: contact@uhmu.fi
Business ID: 2893665-2

Useful links

  • Office of the Data Protection Ombudsman: www.tietosuoja.fi
  • Evästeet.fi: www.evasteet.fi (information about cookies for consumers)
  • Consumers’ Union of Finland: Further information about consumer rights online

13. Summary – quick guide

Accept cookies

Accepting all cookies gives you the best possible user experience and helps us improve our services.

Customise settings

You can accept selected categories of cookies in the cookie settings.

Reject non-essential cookies

If you want to allow only strictly necessary cookies, select “Reject all” or “Strictly necessary cookies only”.

Change settings later

You can change your choices at any time in the cookie settings on our website.

IMPORTANT: This cookie policy should be read together with our privacy notice for a complete picture of how we process your personal data.


This cookie policy has been prepared in accordance with the EU General Data Protection Regulation (GDPR 2016/679), the Finnish Data Protection Act (1050/2018) and the Finnish Act on Electronic Communications Services (917/2014).

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